by Ivan Reyes | Jan 8, 2016 | 2016, approach-your-target-audience, blog, Content Marketing 2016, SEO, SEO Wars, Ux
How to prioritise the information in your content? Knowing whom you are writing for is essential for any digital marketing activity in 2016. Once you know the demographic and geographic data such as gender, income, and location of those you want to get hold of, you...
by Ivan Reyes | Jan 8, 2016 | 2016, Mobile SEO 2016, SEO, Ux
How to plan a content marketing strategy for 2016? I’ve narrowed down the direction content marketers should take when planning their 2016 content strategy in only three words: Design, Trends and Interaction. Content design: Responsive & mobile-friendly...
by Ivan Reyes | Jan 7, 2016 | approach-your-target-audience, Experience, SEO, SEO Wars, Social Media, Ux
SEO 2016 In a far, far away perfect SEO… “I sense great fear in you, Skywalker”. Count Dooku They are many digital marketers, business owners, content creators and SEO specialist panicking about what will be the future of SEO in 2016, the core ranking algorithm...
by Ivan Reyes | Jun 25, 2014 | Ivan Reyes, Post Formats, SEO, Ux
Google just released Panda 4.0 Since Matt Cutts, Google’s Head of Webspam, mentioned on his Twitter account the release of the new update of the Google Algorithm, Panda 4.0, most SEO dedicated teams and Digital Marketing professionals got into a panic. The projected...
by Ivan Reyes | Apr 29, 2014 | Ivan Reyes, Ux
User Experience Use your imagination by improving the user experience of your website: By ensuring that the basic functionality of your site meets your online objectives you can differentiate the user experience of your website in a positive way. One good exercise is...
by Ivan Reyes | Apr 29, 2014 | Ivan Reyes, SEM, SEO, Ux
Market Segmentation You can compete in every market, even if there are big players; with a massive positioning, unbeatable offers, and resources surrounding you. However, it is important to be different than the rest of your competitors. I am here to provide...
