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IVAN REYES

Senior Digital Marketing Consultant

AI Integration

Email Automation

Search Engine Optimisation (SEO)

Project Management

CMS’s

CRM 

Let’s know each other

Hi, I’m Ivan! I’ve got a real passion for digital marketing and a knack for entrepreneurship. Art is a big part of my life too – you might spot me with a paintbrush or occasionally playing tunes on my piano. I love exploring different corners of the world and immersing myself in innovative ideas. Staying up-to-date with emerging technologies and recognising promising business prospects is what I’m all about.

Across a dynamic career spanning over two decades in both digital and traditional realms, I’ve thrived as a visionary marketer and community builder. Ownership of a co-working space showcased my creativity in cultivating communities, while directing a Digital Marketing firm highlighted my online prowess. My experience also includes helping companies automate sales and marketing activities through ethical AI integration. With a diverse skill set and experience encompassing strategy, leadership, and a track record of success,I am more capable and willing than ever in my life to embark on new business development and adventures.

Skills

Project Management;
Strategic Planning;
Website Development and Design;
UX (User Experience) Design;
SEO (Search Engine Optimisation);
Leadership;
Implementation of AI Technology;
Business Strategy Development using AI;
Email Marketing Automation;
Data Analysis utilising AI;
Market Trend & Competitor Analysis;
Client Relationship Management;
Cross-Functional Collaboration;
Innovative Thinking;
Problem-Solving;
FSD development;
Sales Growth Strategies;
Client Communication;
Brand Development;
Content Strategy;
Digital Marketing;
Agile Methodology;
Sales Management;
Market Research;
Customer Service;
Presentation Skills;
Financial Management;
Negotiation;
Retail Trading Optimisation;
Vendor Relations;
Time Management;
Coaching and Training;
Process Improvement;
Bilingual English/Spanish.

Experience

JustCoSpace / Founder & Managing Director
Feb 2020 – Present

As the visionary behind and operator of a Bournemouth-based co-working space and integrated visual content studio, I successfully navigated obstacles presented by the pandemic, revolutionising our service offerings to cater to client needs, while cultivating an environment that nurtures creativity, collaboration, and achievement within a vibrant professional network.

 

GDMP Limited / Digital Marketing Consultant

Jun 2021 – Jan 2022

I was in charge of the effective implementation of digital marketing campaigns, leveraging my proficiency in project management approaches to ensure the smooth execution of strategies, supervising enhancements to websites, and tracking the progress of campaigns. My responsibilities encompassed coordinating diverse teams, harmonizing goals, and propelling projects towards the attainment of business objectives.

 

Justclickon Digital Marketing / Founder, Managing Director & Senior Digital Marketing Consultant

Apr 2018 – Present

Over time, I’ve accumulated invaluable know-how through spearheading the operations of a boutique digital marketing agency. With a key focus on website development, UX and SEO, I led the conceptualisation, design, and execution of cutting-edge websites that seamlessly combined creativity and functionality. Demonstrating a keen grasp of market trends, consumer behaviour, and data analytics, I have optimised outreach and engagement strategies.

 

Venuedirectory.com / Search Engine OptImisation & UX Project Manager

Jan 2012 – Apr 2018

I skillfully designed, wrote the whole FSD and managed the inception of the new venuedirectory.com’s platform, directing a diverse outsourced team. Employing Agile & Prince 2 project management approaches, I facilitated website development, worked closely with designers and programmers to dynamically integrate data via API, and oversaw SEO optimisation and error resolution procedures. Furthermore, I bolstered traffic, rankings, and conversions through meticulous keyword analysis, strategic content planning, and effective link building. Employing a comprehensive digital marketing strategy and integrating UX enhancements, these efforts were carried forward by the Justclickon.com team until 2023.

 

Gekko Field Marketing / Tactical Market Researcher

Jul 2009 – Jan 2012

I excelled in collecting and analysing market data, identifying trends, and evaluating competitors. Through fieldwork, I conducted surveys, interviews, and research, extracting insights for strategic decisions. I managed data collection, cross-functionally, and presented reports guiding targeted marketing campaigns. This experience developed my analytical mindset, communication, teamwork skills, and attention to detail in a fast-paced market.

Friends Provident / Market Research Consultant

Nov 2008 – Jul 2009

I adeptly gathered, extracted, and evaluated various quantitative and qualitative data, yielding extensive insights. My responsibilities encompassed tasks ranging from thorough desk research to constructing online surveys through the Confirmit (Forsta) platform, along with strategic planning for qualitative interviews. I ensured smooth communication with stakeholders, supervised projects, and played a role in tender proposals. In addition, I demonstrated knowledge sharing and meticulous record-keeping, in line with brand and FSA regulations, exemplifying a firm dedication to deadlines and succinct data synthesis.

Friends Provident / MPO- Project Management

Mar 2008 – Nov 2008

I assessed consequences, devised strategies in line with FSA stipulations, and oversaw a substantial segment of the FSA-TCF initiative. I developed procedures, offered influential suggestions, and executed remedial measures. I constructed scorecards, oversaw phases, and employed scenario modelling to refine decision-making and increase clarity.

 

UNISYS / Client Service Analyst

Dec 2006 – Feb 2008

I consistently surpassed targets, achieving a remarkable 117% success rate. I delivered insurance and pension analyses to external entities, oversaw client correspondence, and produced precise fund projections. Collaborating with internal departments, I guaranteed punctual reports, upheld CRM maintenance, and facilitated communication between IFAs and fund trustees. I managed client queries, fostered internal connections, and escalated crucial matters for effective resolution.

 

Coca-Cola FEMSA / National Marketing Execution Manager

Nov 2001 – Nov 2003

I was in charge of adapting international marketing campaigns created by Coca-cola’s Headquarter in Atlanta and adapting them into the Venezuelan & Latin American market, propelling brand resonance and growth. I presented sales marketing strategies to top leadership, formulated versatile merchandising approaches across distribution channels and ensured seamless communication with sales and marketing teams.

 

Propisca Distributor – Eveba Group / Head of Sales – FMCG

Feb 1999 – Nov 2001 (while also performing as Brand Manager)

I partnered with the Sales & Marketing Director to achieve a remarkable 43% sales increase. I implemented inventive approaches, provided team guidance for optimal methods, and cultivated robust client connections, bolstering our market impact. I further solidified our market stance, actively overseeing and enhancing retail trading operations with a significant 70% field involvement.

Eveba Group / Brand Manager – FMCG

Feb 1997- Nov 2001 (while also performing the Head of Sales for Propisca- Eveba Group)

I collaborated with the Sales & Marketing Director to enhance profitability, resulting in a 43% increase in sales volume. I revolutionised sales through inventive margins, introduced a fresh commission scheme, and consistently achieved targets. I nurtured a unified sales team, fostered vital relationships, and devised strategies for both established and novel brands. Moreover, I improved distribution management, tracked market share, and promptly addressed competitive maneuvers. My responsibilities encompassed frequent travel, distributor training, and adept communication across various channels.

Industrias Alimenticias Hermo / Sales Executive – Supermarket Division For The Metropolitan Area

May 1996 – Feb 1997 · 10 mos

I successfully navigated the dynamic landscape of the pre-internet era to drive sales and foster strong relationships with local supermarkets. Through face-to-face interactions and effective communication, I showcased an array of essential products, negotiated favorable deals, and ensured timely order fulfillment. My commitment to delivering exceptional customer service and my ability to understand the unique needs of each client enabled me to build lasting partnerships and contribute to the growth of the division. In a time before digital connectivity, I relied on interpersonal skills, market insights, and efficient time management to excel in this role and achieve results.

Beiersdorf / Coordinator Promotional Merchandise

Mar 1994 – May 1996 · 2 yrs 3 mos

I oversaw the development of impactful promotional merchandise strategies across diverse distribution channels. Simultaneously, I supervised the distribution of marketing materials (POP: POS) throughout Caracas, Venezuela. Additionally, I assessed the influence of campaigns on brand market share through manual reports and spreadsheets, generating comprehensive reports for various stakeholders within the company.

Formal Edutation

Bournemouth University

Master’s degree (MScIMM), Master in International Marketing
(Completed with Merit)

Jan 2008 – Apr 2009 (Continued straight after the completion of the PgDip in IMM)

Grade: Master Completed with Merit.

Societies: Chartered Institute of Marketing (CIM)

Credential ID No.12561 25082008

Bournemouth University

PgDip in Marketing Management (Completed With Merit).

Jan 2008 – Jan 2009

Credential ID Diploma No.121561

USM University

Bachelor’s Degree in Business Administration and Marketing, Management

Sep 1997 – Jul 2002

Credential ID UK NARIC:1941558770-1 |6.03.2003 F:174 Plan No.1622 T No.19 | Inc. T I f:12 Act6

 

Higher University Institute Of Marketing (ISUM)

BTEC Level 3 National Diploma in Marketing and Advertising (With Distinction).

Sep 1993 – Aug 1996

Credential ID UK NARIC: 1941558770-2

 

Complementary Education

Digital Marketing Certified (2023)

HubSpot Academy – Credential ID a92babb1baa44adb2f4d734ce2f852a

Certificate in Data Protection and Data Security (2021)

NCFE – Northern Council for Further Education – Credential ID 52669802

PRINCE2 Foundation & Practitioner (2013)

Credential ID Credential ID GR6570435761WB

Advanced Certificate in Market & Social Research Practice  (2010)

St Mary’s University, Twickenham- Market Research Society

Google Adwords Certification

Google Academy. No. 107918727018961066246

Google Analytics Individual Certification  (2011)

Google Academy –Credential ID 00011147-15072011

Certificate in Web Design  (2010)

Kingston Maurward College 

Treating Customers Fairly  (2009)

Thomson Reuters – Complinet

Financial Crime Prevention Certificate (2009)

Thomson Reuters – Complinet

Complaints Handling Certificate (2009)

Thomson Reuters – Complinet

Product Management Certificate (2004)

IESA (Institute of Superior Studies of Administration) –Credential ID 03-06122003

NVQ Level III Business Administration (2003)

Bournemouth and Poole College -Accreditation No.100/1417/2

NVQ Level III Customer Service (2004)

Bournemouth and Poole College –Accreditation No.Q1053895

From the Basics to the Finer Details

Apart for doing always my best in  excelling SEO, AI implementation, or Digital Marketing in the UK, I am undeniably a deeply committed and dedicated individual who remains resilient in the face of challenges and consistently views the horizon as a wellspring of possibilities.

SEO

With over 15 years of experience in SEO, I have the expertise to swiftly elevate websites of any scale to the top 4 in search engines rankings. 

FSD's Development & Project Management

I excel in developing comprehensive FSDs for various projects right from the start, and I also proficiently manage the entire project lifecycle.

Training and Presentations to all type of audience

My background involves training marketing teams, conducting seminars, hosting podcasts, and delivering presentations and reports to varied audiences across global, local, small, and large corporate settings.

AI Assesment and Implementation

I possess hands-on experience in evaluating tasks and operations within company departments and SMEs, identifying opportunities for AI integration to enhance efficiency and competitiveness, coupled with proficiency in programming and skilfully integrating chatbots into company websites.

Some Recommendations

Throughout the years, I’ve had the privilege of engaging in diverse projects, businesses, and workplaces across various industries both in the UK and internationally. Along this career, I’ve had the pleasure of connecting with remarkable talents who have reciprocated the same sense of appreciation towards me.

Chris-Kozup recomendation to Ivan Reyes

Chris Kozup

Chief Marketing Officer at Darktrace

Passion for Solving Complex Problems

I have been impressed with Ivan’s creativity and passion for solving complex problems. Ivan is continuously evolving his skills to ensure he remains at the forefront of SEO and online marketing.

Michael Begley

Michael Begley

Managing Director at Venuedirectory.com

Perfection Went Above

My journey alongside Ivan spans many years, during which his outstanding expertise, precision, and unwavering commitment have been consistently evident across a diverse array of roles and projects. Whether leading the charge as the SEO whiz at venuedirectory.com – where his prowess was undeniable – or teaming up closely to meticulously plan and bring to life the spiffy new venuedirectory.com website, Ivan has consistently wowed with his rock-solid professionalism. His ability to switch gears seamlessly is pretty darn impressive – whether it’s drafting, project juggling, whipping up websites from scratch, or even stepping into marketing shoes when the gig called for it. Whether I was rubbing shoulders with Ivan as my role as CEO at venuedirectory.com or as a valued contractor during his ongoing collab with justclickon.com, his unwavering commitment to raising the bar has always been crystal clear. His contributions have been like jet fuel for our team adventures, demonstrating his stellar skills across every project and curveball we’ve tackled. I’m wholeheartedly giving Ivan the nod for anyone on the hunt for a true-blue pro who always steps up and delivers the goods.

Dr. Miguel Moital

Principal Academic at Bournemouth University

Fresh perspectives

I had the privilege of collaborating with Ivan on multiple projects and content development, and it was a pleasure working with him. His ability to approach challenges with fresh perspectives, coupled with his holistic understanding of marketing, greatly elevated the quality of the work. I recommend Ivan to anyone seeking a dynamic and knowledgeable marketing professional.