What is Robots.txt?

Understanding Robots.txt

Are you using robots.txt? If you are a novice website developer, you are likely already perplexed by how sci-fi the Internet sounds, what with virtual spiders crawling everywhere. In short though, a robots.txt file is very easy to understand. You see, all it is a simple text file, which tells the virtual robots which search engines send out to analyses your site, where they have permission to go and as such what information to index and send back to search engines like Google.

what is robots.txt?But wait. Don’t website owners want search engines to analyse and index every available page on their website? Well, no, not all the time. Maybe for instance, you are testing out a new page layout and in doing so currently have two or more pages on your site with very similar content. This can be a problem because search engines don’t like duplicate content and will usually rank a website lower in search results for just this reason.

On the other hand, maybe you have a killer website upon which all your content is search engine optimised in a way that already identifies you in search result terms. As an aside then, you might have a forum where posts are not search engine optimised and actually bare very little relevance to your websites chief objective. In this case, you would use your robots.txt file to tell visiting spiders from Google and the like, not to bother reading through or indexing the pages in question.

Where Is Your Robots.txt File & How Do You Modify It?

Usually you will find your websites robots.txt file in the root directory of your domain, or in the case of websites build using WordPress, in the root directory of your WordPress installation. In the case of WordPress then, robots.txt files are very easy to modify by using dedicated SEO plugins. Alternatively, you will be able to find and manage your websites robots.txt file directly through your servers C Panel or equivalent, using a plain text editor such as NotePad in Windows, or Gedit in Linux.

For novice web developers, it’s probably a good idea to use a dedicated plugin to modify your robots.txt file. However, if you are editing your robots.txt file manually, you will simply need to identify specific search engine robots such as ‘Googlebot’ or ‘Bingbot’ (or use an asterix to idetify all) and type ‘Allow’ or ‘Disallow’ next to each of the pages which you want such robots to index or not.

Whatever you do though, always act with caution. An incorrectly edited robots.txt file can actually hide your entire website from search engine robots, leading to a disaster in terms of SEO. In this case, always make a backup of your original file and if in doubt, use Google’s robots.txt tool to make sure your website is correctly configured after editing.

Prioritising Content in 2016.

How to prioritise the information in your content?

Knowing whom you are writing for is essential for any digital marketing activity in 2016. Once you know the demographic and geographic data such as gender, income, and location of those you want to get hold of, you will be able to communicate with them with the appropriate way. Use the right language, voice, tone and style in a clear, explicit and coherent manner.

Keep it clear!

Don’t try to provide a long background, a long rationale of your content or much less a biography of the authors; these could be written in a separate webpage linked to your specific content.

Ivan Reyes- SEO Bournemouth- Tips for SEO 2016


Respond the answer

What is actually necessary is to inform your target audience the proposed answers instantly. Don’t expect you web visitors looking for those answers for so long! From the online visitors’ perspective, clicking or tapping away your site will be a more likely option rather than exploring your entire website. But wait. prioritising your content is essential to begin a positive optimisation.

Prioritising Content 2016

List your content

Create a list of must-have content for your site. It is basically the list of answers displayed at the first sign and categorised appropriately.

List answers such as:

  • What does your target audience want to know first?
  • How can you visually provide the answer to guide your web-visitor to it?
  • Should you add an infographic to it?
  • Is all this information essential?

Display your answers

Front pages, landing pages, squeeze pages, menus tabs, side tables, side columns, footers, sliders are only some ideas to display your answers. Try to be really specific in your content and don’t fall into the typical stereotypes such as ‘about us’, ‘the team’, ‘services’. On the contrary, make it easy to find exactly what your target audience would need to know.



How to answer questions in 2016?

Generating Digital Content in 2016

Showing the list of answers for the trendiest questions within your target market, presented in well-structured way, long enough anusing a visually appealing layout are the key facts for a defeating piece of content in the 2016 SEO WARS.

SEO Tips for Digital Content Generation 2016

It is very important to:

  • Research and do an extensive critical review as a stand-alone exercise, or as part of your research and preparation for the development of your content
  • Create purely original information, don’t duplicate anyone else’s content
  • Develop understandable content y a simple and clear way
  • Bear in mind Google’s semantic search techniques
  • Share your knowledge as much as you can
  • Leave your content readers formulate more questions
  • Provide valuable answers to those questions
  • Participate in topic-related communities
  • Use Heading Elements (H1,H2,H3,H4,H5 & H6)
  • Add infographics and useful charts
  • Place the answers into a user-friendly and responsive layout
  • Keep them visible at all time (side bars, menus tabs and/or footers)

Let’s wrapping up!

By taking these tips into account you will affect your content’s optimisation positively, even when new algorithms are meant to rolled out this year. Content will still reign in the 2016 search engine optimisation; however it has to be done with a ‘mobile’ mind set.

How To Write a Blog?

Fancy writing

First of all, defining your target audience is essential. That allows you to know to whom you will write to. Once you have your target audience clear, focus on it by searching the best way to reach the majority of individuals from that particular group.

For example, if you are trying to write your personal review about a particular car you should be present in the most popular motor-trade forums, online motor magazines, motor fan clubs or related social media, linking your blog to other related sites, etc.

However, if the vehicle is, for example, a seven seater family car, you should also have to forward your message to family forums, parental-advice websites, family related blogs, parents’ recommendations, and so on.


In order to communicate what you want to say, make it simple! A message has to be written thinking in your target audience and make it:

  • Interesting and engaging,
  • Simple (avoid using technical jargons or complicated words),
  • Memorable,
  • Challenging: Ask questions, make your target think,
  • Creative,
  • Not at all ponderous or pompous,
  • Consistent: the same message across all media.


If you want more suggestions, take these recommendations as a rough idea of how to get across your message online:

  • Make an easy-to-remember title,
  • Use simple words (avoid or explain technical words),
  • Use illustrations, charts, and graphics,
  • Create catchy stories,
  • Use light colours and easy-reading font styles,
  • Bear in mind the (Ux) User Experience (the way your web-visitors will navigate through your site),
  • Let your readers comment on your message,
  • Produce a short video clip about your message,
  • Use all media possible.

International Marketing


International Marketing Strategies

I often meet clients interested to develop a presence in several foreign markets and to go global. It is a wonderful idea to start expanding globally, particularly when the right use of Internet and/or information technologies make this far easier than ever before.

Going global could sound exciting but it is indeed an amazing idea. Globalising your business could bring you a faster growth, access to more affordable and cheap raw materials, a vastly bigger demand as accessing to bigger markets, to diversify your industry, and to refrain from putting all your eggs in the same basket.

Conversely, they are many risks to take and measure before embarking on new territory. The fist thing I always say to my client is ‘ never assume’.


Every territory has a specific culture, between your own culture and another culture there are gaps and every culture their own ‘dimensions’, that frame the deep understanding of their customs, tacit rules, manners and methods as well as some others like:

  • The equality of individuals, which is expresses by the attitude of members of that culture towards these inequalities.
  • Individualism, which is described as the people´s self-image definition in terms of “I” or “We”; and many other facts that will draw a more clear idea and help you better tailor your concept for the aimed market.
  • The uncertainty avoidance expressed by the degree to which the members of a society feel uncomfortable with uncertainty and ambiguity.
  • The long-term orientation, interpreted as dealing with society’s search for virtue.


There are also a few more risks to take before deciding going global. To name just a few of the normal situations you can face are:

    • Increasing of your starting costs,
    • Meeting foreign regulations and standards,
    • Dealing with ineffective methods of payment and currency fluctuation,
    • Failing to understand the market norms and customs,


Marketing Strategy

Finally, I would suggest that before penetrating a foreign market, bear in mind that your domestic marketing strategies would need to be partially or completely re-adjusted with some of the following actions:

  • Developing a new brand image,
  • Merging local brands,
  • Applying high level of execution management,
  • Undertaking a comprehensive HR plan adjusted to the country law and customs,
  • Matching your communicational strategies with the target country background,
  • Training your relocated personnel to approach the local people accordingly.