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User Experience – UX

User Experience Use your imagination by improving the user experience of your website: By ensuring that the basic functionality of your site meets your online objectives you can differentiate the user experience of your website in a positive way. One good exercise is...

Differenciation Strategy

Market Segmentation   You can compete in every market, even if there are big players; with a massive positioning, unbeatable offers, and resources surrounding you. However, it is important to be different than the rest of your competitors. I am here to provide...

Social Media Strategies.

Social Media Marketing Lets start from the mere definition of friend. I like the simple and straightforward definition provided by thefreedictionary.com: A friend is “a person whom one knows, likes, and trusts.” So, that’s my point. I am looking for helping you to...

International Marketing

Market I often meet clients interested to develop a presence in several foreign markets and to go global. It is a wonderful idea to start expanding globally, particularly when the right use of Internet and/or information technologies make this far easier than ever...