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Customer Service & CRM

CRM, an effective way of getting closer. This time I won’t talk to you about social media and its effectiveness to get closer to your target market; this time, I will suggest an older but far more holistic approach that will feed you with a better understanding of...

Differenciation Strategy

Market Segmentation   You can compete in every market, even if there are big players; with a massive positioning, unbeatable offers, and resources surrounding you. However, it is important to be different than the rest of your competitors. I am here to provide...